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Animals on Fruit Crate Labels Animals, and what they came to symbolize in our lives, were a very popular theme on fruit crate labels. For instance, domestic pets conveyed the sentiment of a peaceful and happy home life, while livestock such as cattle or buffalo provided an impression of wide open spaces and honest farming life. Fierce lions and other wildlife appealed to our sense of freedom, power and strength; while mythical animals such as griffins and dragons conjured up mystical and magical images and appealed to our sense of adventure. Look at the label called "Tie It On" - this is a very clever image for several reasons: 1) the use of a rather cute and lively dog for visual attraction/appeal, 2) the use of a pear on a string tied to the dog's tail appeals to our sense of humor, and 3) the name of the label "Tie It On" is a play on words of the region the apple is from - Tieton, Washington - hence a form of branding. The power of association, a rather good form of branding, is often used albeit in the image or the name of the label - or both! For instance, look at the Canadian apple crate label entitled "Hi-Point" - the rather clever use of the Moose with its obvious association with Canada.

External Links

TIETON DOG LABEL ON A BIB | Hi Point Moose on a T-Shirt

Contributed by Labelstone Vintage Advertising on February 10, 2008, at 12:03 PM UTC.

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This intel was contributed by Labelstone Vintage Advertising Labelstone Vintage Advertising

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